Can you believe it’s been over 15 years since YouTube was first launched? Time sure does fly! Over time, YouTube has only grown, and plenty of YouTubers have grown with it. In fact, YouTube has become a legitimate path to wealth and fame for those who know how to maximize the platform.
Launching your own YouTube channel is one of the best ways to grow your business and become a social media influencer. Before you balk at the idea of becoming a social media sensation, keep in mind that the top YouTuber earned almost $30 million in 2020. As you can see, being an influencer is a great career move if you have what it takes to network with the top social networkers. Continue reading to get some tips that will help your channel become the next big thing.
Find your niche.
If you own a business, you know that one of the most important keys to success is to find your niche in your industry. Well, the same principle applies to building a following on YouTube.
The key to finding your niche is finding a unique space in an area of expertise about which you’re passionate. For instance, if you’re a do-it-yourselfer or a professional contractor, you could create videos in which you share home repair tips and tricks with homeowners. You’d be surprised how many people tune in to YouTube to learn how to fix appliances like refrigerators, dishwashers, and other essential home systems.
Your videos wouldn’t have to be all about repairs. You could also share money-saving tips like the top home warranty in Arizona or whether a basic plan or comprehensive coverage is the better warranty option. From teaching people how to shop for home warranties to showing them how to do minor plumbing, there are tons of things to cover once you find your niche.
Optimize your YouTube channel.
When you’re trying to attract people to your YouTube Channel, appearances are everything. Your logo and other channel art will say one of two things to readers: “stay” or “get away.”
If graphic design isn’t your specialty, you should reach out to a graphic designer who can help you with your YouTube channel art. Also, you can use YouTube templates created by Lucidpress to create your YouTube banner and other channel art. YouTube banner templates provide a foundation so anyone can create their own YouTube channel banner like a pro.
So, you don’t have to be an illustrator or graphic designer to create eye-catching YouTube channel art. With the Lucidpress YouTube banner maker, all you have to do is unleash your inner genius.
Collaborate with other YouTubers in your niche.
One of the best ways to create a buzz and grow your YouTube following is to collaborate with other YouTubers. Take time to watch other influencers who create content similar to yours, and don’t be too proud or shy to reach out to them about collaborating.
The important thing is to pick collaboration partners with a following that’s similar in magnitude to your own so you can form a symbiotic relationship. If their YouTube following is significantly smaller than yours, there won’t be much they can do to help you. Paradoxically, if they have significantly more followers on their channel than you, they’ll expect you to pay them for the collaboration. In other words, pick someone in your weight class with whom to partner.
Gaining notoriety on YouTube is anything but an overnight process. In fact, anything you could do that would get you a million followers immediately is probably something you shouldn’t do. However, if you consistently post engaging content and are persistent in your pursuits, you too could become a YouTube sensation.